-Colour: In this ident there are many different colours due to the fact that the ident is set in Tokyo. -Themes: They have stuck with the original theme, where parts of the C4 Logo are floating and as the camera pans around, from a certain perspective, you can see the Channel 4 Logo -Pace: The camera pans around the scene slowly and there is slight movement at the bottom of the screen where people are moving around a market. -Sound: The ident has vibrant city background noise. -Typography: There is no specific lettering in the is ident, apart form Japanese writing and the channel 4 logo | -Colour: The new rebranded ident is colourful just like the new logo. -Themes: The new More 4 idents contain bold coloured flippers, which turn over, revealing a new colour. All of the new More 4 indents contain these flippers, the ident range are set in places such as, an alleyway, a pier, and more. -Pace: All of their indents are slow and in time with the music, this makes the ident smooth, calm and relaxed. -Sound: In all of their indents there is a string instrument playing, which matches with the visuals, which makes the ident flow nicely. -Typography: The indents contain no words, the whole is visual represented | -Colour: the colours in this ident are mainly red and blue. this is because they are both contrasting colours, also red is a very powerful colour, so when the ITV2 logo appears in red it shows the audience that ITV2 is a strong and trustworthy. -Themes: The ident is a gimmick on the game Curling. instead of the game taking place on ice its being held in an office building, the participants are having fun and smiling, which shows the audience that ITV2 is fun and entertaining. -Pace: the whole ident is in one shot and moves quite quickly. -Sound: There is a fast upbeat tune playing in the background which fits well with the fast moving visuals. -Typography: there are no words shown in the ident apart from the ITV2 logo which is shown in a big font size on the left side of the screen. |
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