Why are we rebranding Dave?
We are rebranding Dave because we believe that the current Dave image does not fulfill the companies potential to attract a wider audience. The current corporate identity of Dave is standard however, Dave have a respectable reputation which means with considerable amounts of effort the company will be able to rebrand, without losing a vast majority of its audience. We believe, our new design fits Dave so well, the change in identity will not effect the audience nor will it effect the ratings.
How are we going to rebrand Dave?
First of all, we have created a new logo design, which cn be used in a variety of ways. the logo is able to be used within idents without, changing the way it looks. Thus keeping Dave's identity the same thought the channel which means the logo is easily recognisable and unique to the channel. . the new idents are funny, random and riduclus. we plan to have our logo physically made which will enable us to lower our 'box with parachute' from anywhere we decide. we intend to lower the box in random places such as a park, an office or a hall.
Target Audience
The new ident designs fit the corporate identity which is 16-34yr old men, who are looking for entertaining programs. if they weren't watching dave most 16-34yr olds would be watching channels such as BBC Three and MTV, which means these are the channels we would be competing against and would have to create a suitable ident which would attract the audiences from the other channels
Key Content
We plan to make the ident 20 seconds long, this is because this will allow a narrative of the upcoming program and still have time to show parts of the ident. The ident will be situated in a park with little trees and lots of open space, this will allow us to use equipment comfortably and easily without being cramped in a small place. The sound in the ident will be post edited and, while on set, we will not need any boom mic's or any sound equipment. To film our ident we intend to use only one camera with a dolly. This is because the ident will be in one whole shot, with no cuts.